Group 34: November 2013

Thursday, 14 November 2013

Essay plan - Hayley

Introduction:
- I am going to explore the development of digital media technology through 3 films.

Thor The Dark World:
- use of special effects/cgi/green screens. use of the different cameras for the special effects.
- Social media buzz.

In Fear:
- Shot on a £1,000 Canon 7D camera.
- Promotion through social media platforms.

Swede:
- Shot on a relatively cheap moving image camera.
- Edited via Final Cut Pro and platformed on Youtube.

Conclusion:
How technology is important in all 3 films.

Newspaper Article on In Fear

http://www.telegraph.co.uk/culture/film/starsandstories/10415858/Alice-Englert-interview-filming-In-Fear-left-me-distraught.html

http://www.theguardian.com/film/2013/nov/08/in-fear-alice-englert

Newspaper Article on Thor 2

http://variety.com/2013/film/news/thor-the-dark-world-disney-global-box-office-record-1200823437/

In Fear Information

In Fear

The film was made with a low budget, but a £1000 camera from Argos that anyone can get to was used.
Jeremy Lovering was the director, this is his first film but he directed other popular TV series.
Big Talk Productions was the production company.
The film used online advertising such as Facebook,YouTube and Twitter. They also gave out free cinema tickets to students to watch the film before it comes out nationally ( active promotion, initiating a buzz / hype) - through young people promoting the film themselves, good marketing.
Studio Canal distributed the film along with other companies.
The film is going to be shown at cinemas such as Picturehouse and Vue around the UK
Starring actors/actress' Alice Englert Allen Leech and Iain De Caestecker
In Fear was filmed in Cornwall in England but it is set in Ireland
The cameras used were Arri Alexa, Cannon 7D, Go Pro- Some scenes
Release in the 15th November

In Fear Free Film Screening

In Fear has been promoting its film to students this week, giving away free tickets to students. Hoping that these students will watch and promote the film for them using social networks. The film will mainly be showing at Picturehouse cinemas.

Hot Uk Deals

Thursday, 7 November 2013

In Fear.

In Fear is a British thriller due for release on November 15th in the UK.
Directed by Jeremy Lovering, the film only has three actors starring in it. Iain De Caestecker, from Agents of S.H.I.E.L.D, Alice Englert, from Beautiful Creatures, and Allen Leech, from Downton Abbey.

The film is distributed by StudioCanal and has a trailer available to view on YouTube

There are two posters available for the film.

The film already has anticipation ahead of release after premiering at Sundance Film Festival 2013 to critical acclaim. The film also was shown at another festival called The European Film Index.

The technical specifications show how low the budget of the film was.

The camera, Canon 7D, is available from PC World for just over £1,000. Compared to big budget films, such as Thor, this shows how easy it is to pick up a camera and shoot a film with it, without special effects and technology.

The film was only filmed in one location.

Moors are open and quiet and would have been easy to film there because there wouldn't be any distractions. Also, the production company wouldn't have to spend a lot of money trying to shoot in a professional film studio.

The film has it's own Facebook page to promote the film.

A free screening of the film was available to students the day before national release - this allows students to talk about the film via various social networking to create a buzz around the film and also to allow students to see more independent british films.

The production company for the film is Big Talk Productions who have a long filmography containing other productions they have made.

Compared to Thor 2, there aren't that many screenings of In Fear in certain cinemas.

In Fear:

Thor: The Dark World:

Due to the big budget, Thor The Dark World will have more screenings because they want to try and squeeze as much money as they can to make up the budget. Because In Fear had a very low budget, they can make it back quickly if the film has good promotion behind it.

The film had a unique way of filming, compared to most films.

In Fear

In Fear - Thriller

poster for In Fear

The Trailer for the film : http://www.youtube.com/watch?v=D5ZbJgUOwwU

In Fear is a low budget British film with only 3 characters
It will be released on the 15th November in the UK
Starring Alice Englert (Beautiful Creatures, Ginger and Rosa), Allen Leech (Downton Abbey) and Iain De Caestecker (Agents of S.H.I.E.L.D.), 'In Fear' is an intense psychological horror about a young couple's fight to make it through the night. Home invasion but in a car. In real-time. Tom and Lucy are trapped in a maze of country roads with only their vehicle for protection, terrorised by an unseen tormentor hell-bent on exploiting their worst fears - fear of the dark, fear of the unknown, fear of themselves.

Here are some reviews of In Fear:

Discuss Marketing and Distribution in Thor 2.

Discuss marketing and distribution in Thor 2, also outlining anything interesting you have found.

The film, “Thor: The Dark World’ is distributed by Marvel Studios, Motion Pictures and Walt Disney Studios with a release date of October 30^th internationally and November 8^th for the US. Within it’s first week of being released, Thor: The Dark World topped the UK Box Office by making £8.6million through being released in 2D and 3D formats. Though the franchise has a huge following, not all the reviews were positive.

Peter Bradshaw from The Guardian labelled the film as a “CGI product of the Marvel Universe”. However, Chris Hewitt from Empire Magazine describes the film as “as confident and assured as its lead character, Marvel’s great run continues.”

A lot of the marketing for this film included the huge fan base the franchise has, due to the success of the film’s precessors, Thor and Avengers Assemble. This included actors from the film being flown to countries such as Korea, China and Australia for events such as premieres, Q+A’s and appearances.

Tom Hiddleston, who plays Thor’s brother Loki in the films, appeared at the majority of these events by meeting fans and doing Q+A’s. His most popular appearance promoting the film was when he stepped out on stage in front of 7,000 people at San Diego Comic Con in full costume and remained in character the whole time before debuting a trailer for the film. He also dressed in costume again for clips on Comedy Central where his character was having conversations with kids about Thor that would air before the tv spots.

Tom Hiddleston, along with Marvel Studios executive producer Kevin Fiege and Thor: The Dark World director Alan Taylor, did a podcast at the Apple Store in Regent Street where they were asked questions by fans and by Empire Magazine editor Chris Hewitt regarding the film.

The world premiere of Thor: The Dark World was held in Leicester Square in London on October 22^nd as majority of the film is set and was filmed in London. This allowed fans to turn up to try and get a glimpse of the stars of the film and meet other fans to talk about the film with.

Due to the huge fan base the franchise has, any time there is an event regarding the film; somebody will be talking about it on social networking sites, with Twitter and YouTube being the most popular sites. According to Box Office.com, Thor The Dark World receives around 5,000 tweets daily, even a week after it’s release in the UK.

The huge fan base of the franchise allows merchandise sales to rise. Merchandise for the Thor films include dolls, figures, clothing and even a replica of Thor’s famous hammer.

Discuss Marketing and Distribution of Thor 2 and outline anything interesting that you’ve found out

Shardonnay Hinds

Thor 2 is a big budget film worth around $109,400,00 in box office. As it was created with a lot of money it is expected to be a great film and will catch attention. The producers are well known for creating other marvel films such as Iron Man, The Avengers and Captain America. The film is mainly targeted at teenagers and up and also people who are interested in superhero’s, villains and comic books. I have seen many adverts of the film on buses and TV adverts. To attract more people towards the film Thor 2 has produced merchandise such as T-shirts, lunch boxes and action figures.

Trailers used on YouTube for the public to watch so it persuades them to watch it advertised the film. Interviews were also used to market the film so the actors gave hints of what was going to happen. There are also mobile phone games that promoted Thor 2 as well and Disney promotions. The Disney promotions are going to be taken place in Disney World.

Disney and Motion Pictures distributed Thor 2 and the world premiere took place in London. The film can be seen in IMAX at cinemas such as Cineworld. When it becomes released on DVD it may be possible to watch in Blu-Ray.

I found out that when the film was released it had very good positive feedback from people on sites such as Rotten Tomatoes and IMDb, the reviews were over 3 stars. But there was some negative feedback on the film such as from Peter Bradshaw he found the film quite boring ‘’This new Thor film delivers a hammer-blow of boredom to the back of the head’’ Also he thinks it was not made that well because it uses Computer Generated Imagery. I will be following the reviews of this film because with sequels of films the ratings can drop significantly and it will not be as popular.

I would not be in such as rush to see the film myself, I would most likely wait until it shows normally on TV, this is because I m not really interested in Thor but I am interested in other Marvel comic stories such as the Avengers where all the superheroes are combined together.