Production
Before pre-production begins, studios have to take into consideration factors such as:
- Casting and staffing
- Financing.
- Screenplay
Screenplay and casting may go through changes before pre production begins on a film due to scheduling conflicts or possibly the studio not going ahead with production on the film. Screenplay and casting are also major factors in targeting their audience. For example, recently, films that have been aimed at teens/young adults have been adaptations of books such as the Harry Potter saga or the Twilight saga which will draw in a ready made audience whilst drawing in people who may have not read the books but will go see the films due to buzz made by the fans of the original source.
Pre production stages include finding:
- Locations and sets
- Wardrobe
- Script-locking: the final script that will be used in the film.
- Scheduling when to shoot the film.
Principal photography is the term when recording all the required shots to make the movie, however, during post - production, 'pick up shots' may be required to film due to possible mistakes.
Distribution
- Theatrical distribution: when a film is decided whether or not is good enough to be screened in cinemas and would be able to make the budget of the film back in box office sales.
- Foreign distribution: same as theatrical distribution but selling a film to international studios to allow the film to be screened in different countries.
- Film Festivals. Festivals such as Toronto International Film Festival or the British Film Institue: London Film Festival generate a huge buzz every year due to press coverage. If a film is given a good response at a festival, this can lead to the film being theatrically distributed.
Marketing
Popular marketing campaigns include:
- Trailers. On the internet, on the television, before screenings of films of similar genres.
- Bus adverts. Easily unmissable due to the size of the buses.
- Happy Meals at McDonalds. Usually promotes films that are aimed at children as Happy Meals include toys, usually of characters from the film that is being promoted.
- The actors in the films themselves do interviews talking about the film, mostly in magazines or on the television or radio.
- Social media is also a good marketing strategy. In 2012, Think Like A Man, The Hunger Games and Marvel's Avengers Assemble were the most tweeted films.
Exhibition
- Just 4% of all film viewing is at the cinema.
- DVDs and Bluray are popular physical forms of films.
- However, online viewing has been proven to be very popular. BBC iPlayer had 6 million requests every day in 2012 and 60% of 16-30 year olds believe film content should be free when accessed online.
Saturday, 28 September 2013
Friday, 27 September 2013
Our Swede 'Scream'
We decided to do a swede for 'Scream' after being inspired by these swedes that other people had created of 'Scream'.
http://www.youtube.com/watch?v=2kMkWr-B5C0
http://www.youtube.com/watch?v=Hu5h1Mr1AM8
http://www.youtube.com/watch?v=1rmRA9vEm50
Shardonnay will be the killer by using a mask and a rubber knife.
Hayley and Sameenah will be the killer's targets.
We will include the iconic question 'what's your favourite scary movie?' as this is the first time in the film the audience hears of the killer.
http://www.youtube.com/watch?v=2kMkWr-B5C0
http://www.youtube.com/watch?v=Hu5h1Mr1AM8
http://www.youtube.com/watch?v=1rmRA9vEm50
Shardonnay will be the killer by using a mask and a rubber knife.
Hayley and Sameenah will be the killer's targets.
We will include the iconic question 'what's your favourite scary movie?' as this is the first time in the film the audience hears of the killer.
Production, Distribution, Marketing and Exhibition
Production, Distribution and Marketing
Production
Phase 1:
You need to come up with an idea for a film you would like to create or reenact . Also their needs to be direction and a suitable cast. When thinking of type of film you want think about the structure is it going to have a beginning, middle and end. You will also need to consider the target audience, who they are and what they might like to see in the film. Make sure research is carried out thoroughly, you would not want to get history wrong. This will ensure there is a high profit and success when talking how well the film will actually achieve. Furthermore there's the shooting process and filming which is just putting scenes together to create a film. After that, the editing and screening comes in to complete the production before it gets advertised and released for people to see. You may be surprised on the feedback you get.
Phase 2:
Pre-production is the most important phase in film making. You have to plan possible outcomes and errors you may face and have a creative logical way of thinking. Also make sure while filming it is also important to keep lighting both natural and artificial in mind, as it will help you convey the film’s atmosphere to the audience.
Phase 3:
This phase is a very crucial to your pro-production in the process it includes editing all the materials that were gathered during shooting and assembling it fluently, into a constant film. This phase also includes adding special effects and adjustments.
Phase 4:
After all that work your film should be done and, you will be able to send out sneak peaks and advertisements of your film, and this is done via distributors.
Distribution
If you have a certain film theme, then the distributors can think of releasing the film around the time which suits it best, for example if you have a horror movie or a christmas movie you would consider releasing them around the time of those key events such as around Halloween and Christmas.
Marketing
Many filmmakers advertise their films in ways to attract the particular target audience they want, for example as trailers, on buses and even bus ads.
Such as the making of Thor 2
Such as the making of Thor 2
Exhibition
Exhibitors are the companies that house the films. These are companies such as Cineworld, art houses such as Cambridge picture house, Odeon and empire. Art houses are usually distributed inside towns and cities in smaller more ‘cultured’ areas. Larger companies such as Cineworld are found on industrial areas and usually grouped with fast food restaurants. They are more commercial and usually charge a lot more for tickets. At the Cambridge picture house u can be expected to pay £5.20 but at a more commercial screening you can pay anything between £6.00 and £6.50. The films shown differ as well, not only are new releases shown in an art house theatre but also foreign language films, or films from amateur film makers. The experience is also greatly different. In a commercial Cineworld there is commercial food and drink on offer. Whereas at the art house, you will find a small food and drinks area. The screening area is smaller and more intimate rather than the cooped up seating arrangements of an Odeon. If your film is good enough it can end up in a big cinema like that.
Thursday, 26 September 2013
This Week's Film Releases
Source: http://www.timeout.com/london/film
This Week's Most Popular Releases:
1) Blue Jasmine
2) The Great Beauty
3) Diana
4) Rush
5) Upstream Colour
6) About Time
7) The Way Way Back
8) Now You See Me.
Majority of this week's releases are dominated by American studios and distributors, with the exceptions of Diana and About Time which are the only two films above distributed in Britain. Blue Jasmine, however, is the only 'art house' film in the list, with a small budget, American distributor distributing the film.
This Week's Most Popular Releases:
1) Blue Jasmine
2) The Great Beauty
3) Diana
4) Rush
5) Upstream Colour
6) About Time
7) The Way Way Back
8) Now You See Me.
Majority of this week's releases are dominated by American studios and distributors, with the exceptions of Diana and About Time which are the only two films above distributed in Britain. Blue Jasmine, however, is the only 'art house' film in the list, with a small budget, American distributor distributing the film.
This Weeks Film Releases 26/09/13
September 2013 Film Releases
There are over 10 films being released this week several are hollywood movies such as Hawking, R.I.PD. and The Call but possibly not big blockbuster ones, this is what you would expect as American films dominate the film industry. None of the films this week may not have 3D releases for now but possibly in the future there could be a 3D film being released of that movie.
Also there are a few British movies such as About Time, there are not as much british movies out as there are American.
10 Facts About The Film Industry
1. In 2012 the UK box office took over £1billion for the 3rd year running.
2. The top 3 films in 2012 were Skyfall, Dark Knight Rises and Marvel's Avengers Assemble.
3. 60% of 16-30 year olds believe film content should be free when accessed online.
4. In 2012 over £300million was spent on prints and advertising by film distributors.
5. Top 3D releases of 2012 were Marvel's Avengers Assemble, The Hobbit: An Unexpected Journey, Prometheus., Life of Pi and The Amazing Spiderman.
2. The top 3 films in 2012 were Skyfall, Dark Knight Rises and Marvel's Avengers Assemble.
3. 60% of 16-30 year olds believe film content should be free when accessed online.
4. In 2012 over £300million was spent on prints and advertising by film distributors.
5. Top 3D releases of 2012 were Marvel's Avengers Assemble, The Hobbit: An Unexpected Journey, Prometheus., Life of Pi and The Amazing Spiderman.
6. 40% of a cinema's profit comes from refreshments.
7. Bollywood movies accounted for 1.1% of UK Box Office in 2012.
8. 646 films were released in the UK in 2012, that's over 12 new titles per week.
9. 14% of retail buyers bought a film they had previously seen at the cinema.
10. Just 4% of all film viewing is at the cinema.
10 Facts About The Film Industry
10 Facts About The Film Industry
- In the UK box office took over £1billion for the 3rd year running
- Saturday is the most popular night, 24.1% of Box office
- People spend on average 16mins in the foyer
- On average people watch 4 hours of TV per day
- Top 3 films of 2012 accounted 18% of all box office spend about £1 in every £6 spent
- 3D accounts for just under £1 in every £5 spent on cinema tickets
- About 40% of a cinema's profit comes from refreshments
- Just 4% of all viewing is at the cinema
- 35% TV sets sold in the UK are 'supersized'
- Cinema going is shared experience with an average of 3 people per party
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Odeon - a popular cinema |
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Cineworld - a popular cinema |
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3D Glasses |
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The view of the refreshments section at cinemas |
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Cinema Seating |
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Vue- a popular cinema |
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You can get Fresh popcorn in the cinema |
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